DOVE X NIKE: BODY CONFIDENT SPORT
Research has uncovered that low body confidence is the #1 reason girls quit sports. Dove partnered with Nike to create the Body Confident Sport program, an initiative that helps with promoting positive body image in athletes and encourages girls to stay in sports. This video is a condensed version of what CoenFilm created for the launch. 15 different videos looped on screens throughout the event produced by productionglue at Nike New York HQ.
Agency: productionglue
Producer: Tabitha Coen
Director + Editor: Michael Coen
DP + Color: Tom Ford
Audio Recordist: Steve Souryal
Volleyball Player: Skyla Dee
Soccer Player: Jael Garner
Cheerleader: Michelle Ye
Basketball Player: Alexandria Samuel
Tennis Player: Peyton Quinn
